AtomicDNA - Design for New Applications

Hans Guntren | Download |
UI Architect, User Experience Professional
Professional Summary
BS with emphasis in UI design and background in Human Factors.
Nine years of product development experience, including seven years of in-depth experience in Interaction Design, User Interface Design, User Experience Design, and Usability Research. Industry focus has been directed towards UI Design for online products and properties, web-based applications, and desktop software.Has experience managing people and teams within global Fortune 500 companies.Technical Summary
Languages

• HTML
• JavaScript
• AJAX
• pHp
• CSS

Design, Prototyping, and Requirements Management Software

• Adobe:   PhotoShop, Illustrator
• Microsoft:   Project, Visio
• IBM Rational Software: ClearCase, ClearQuest, Requisition Pro
• Other: Perforce, Bugzilla, JIRA

Development Environments

• Windows Vista
• Windows XP
• IE 7, Safari 2, Firefox 2, Opera 9
• MacOS
• Linux (Ubuntu)
• Unix (Solaris)

Specialized Knowledge

• Interface Design
• Interaction Design
• Branding – Brand Building
• Information Architecture
• Human Computer Interaction (HCI)
• 508 Accessibility
• ADA Compliance
• Internationalization
• Project Management
• User Engineering
• Navigational Layout and Design
• Iconography
• Illustration
• Typography
• Photography
• Visual Design
• Form Design
• User Centered Design

Professional Experience

AtomicDNA, Silicon Valley, California       05/07 to Present
Principal User Experience Consultant

Worked closely with a selection of top Silicon Valley technology firms. Provided solutions for the unique User Experience needs of each client, including software UI design, user experience design, and usability testing.

Built a successful User Experience Consultancy on the basis of strong client recommendations and product recognition.

Vendavo, Palo Alto, California        05/06 to 05/07
Director, User Experience

Joined Vendavo to provide UI design and usability oversight for all aspects of the company’s Price and Margin Management Suite.

Efforts were focused on translating legacy features and customer requirements into a modern web-based UI platform. Specific tasks included, requirements gathering, user research, interaction design, storyboarding, and development of design specifications.
Vendavo leveraged the work from this period to substantially improve its product line and the company is now recognized for its usability throughout the industry.

Celequest, Redwood City, California       11/03 to 05/06
Principal UI Architect and Product Manager

Directed UI Architecture and Design for all aspects of Celequest’s Business Intelligence Suite. Managed UI requirements, produced detailed product designs, and delivered UI production specifications for the company’s engineering organization. Charter was focused on “ease of use” and achieved through application of best practices in user-centered design.

Developed key features for financial reporting, operational dashboards (data visualization), business process modeling, and collaboration.

IBM, Silicon Valley Labs, California       3/03 to 11/03
Manager., User Interface Design and Visual Identity

Led organization-wide product re-branding effort initiated as a result of the $2.1 Billion acquisition of Rational Software Inc.. Leveraged extensive background experience in marketing to effect smooth brand transitions throughout the product line during and after the corporate transition. Subsequently, personal resources were devoted to management of UI Design within IBM’s new Rational Software Division. Efforts were focused on enhancing the overall user experience of both new and existing products while providing a powerful underlying platform for the IBM brand.

Goals were achieved via the application of best practices in user-centered design, user-interaction design, and brand development.

Rational Software, California        8/00 to 3/03
Creative Director

Creative Director for one of the world’s largest software companies. Time at Rational was spent constructing an advanced web application design team. Activities included management of interface design within Rational’s product development division, and design oversight for all web-based products and properties. Oversaw development of new UI packages, and made significant improvements to the design, architecture, and usability of legacy products.

Additional contributions include the conception of revolutionary community building tools, virtual software development environments, a ground breaking brand-modular interface system, and an interactive “icon database” designed to organize thousands of functional icons.

AtomicDNA, Silicon Valley, California       7/99 to 10/02
User Experience Consultant

Worked closely with a selection of top Silicon Valley technology firms. Served as user experience consultant for the following early stage companies: (Dates overlap where multiple projects were underway.)

NOCpulse.com, Sunnyvale, CA       7/99 to 10/02
Consulting User Interaction Designer

User Interaction Designer for Silicon Valley based startup NOCpulse.  Hired as a consultant to conceptualize a strong visual brand for the product development team and to apply that brand to a series of web interfaces. In parallel to the branding effort, user interaction models and information architecture were constructed for the firm’s primary products. The new interface designs and interaction models were used in the client’s initial release-to-market.  Deliverables for this particular project also included an interaction design specification document, a thorough information architecture (based on the firms existing product v0.8), a series of branded web interfaces for integration with a Linux-driven monitoring product, and a set of style guides for both brand and technical specifications.

On Oct.15th, 2002 the company and its product were purchased in whole by RedHat Software. To date, RedHat still leverages the original user interaction designs developed during this period of consultancy.

EFORCEinc.com, Hayward, CA       3/00 to 8/00
Senior Product Design ConsultantConsulted with start-up eFORCE to develop corporate website requirements and goals. Advised an in-house marketing team to aid development of new corporate brand standards. Lead efforts to integrate the newly developed brand collateral with v2.0 site design. Managed the project, coordinated efforts of engineers, designers, and content writers. Oversaw site design and structure. Developed an interactive (on-line) project guide to improve flow of information. Translated project scope to developers during development of the database driven back-end. Subsequent to the website’s release-to-market, orchestrated the firm’s ongoing needs and developed additional web-oriented solutions. Worked closely with company founders to manage the corporate web presence while constantly improving the overall user experience. Collaborated with parallel project managers to synchronize the release of new products with the corporate web site.

aMexico.com, Palo Alto, CA        2/00 to 4/00
Senior Product Design Consultant

Worked with client to develop international brand and product considerations. Coordinated design efforts to build a branded product interface. Designed various aspects of product website, incorporating data model with user interface. Coded interface infrastructure using HTML and JavaScript. Collaborated with engineering team to integrate interface designs with server side ColdFusion (CFM) eCommerce engine.

Infinityllc.com, Palo Alto, CA       11/99 to 2/00
Senior Product Design Consultant

Worked with client to scope initial project needs. Performed project photo shoot for website production. Developed interactive content for web-based product. Coded interface and interactive segments of site using HTML, DHTML, and JavaScript.

Jamcracker, San Jose, CA        7/99 to 10/99
Senior Product Design Consultant

Worked with client to scope product needs/goals. Developed intuitive site-wide data model and information architecture. Produced product storyboard as segment of scope and discovery phase. Designed interface and corporate brand to coincide with data model and site structure. Coded interface and interactive segments of site using HTML and JavaScript.

Inventive Communications, California       2/99 to 7/99
Partner - UI Design Lead

Collaborated with partners to build an innovative business plan and all aspects of the business model. Designed interaction models and constructed in-depth product storyboards. Designed early life-cycle product layouts and navigation schemas. Designed corporate brand and identity including color palettes, logos, graphics, and an innovative branded UI for the company’s web-based product.

Wells’ Blue Bunny, Iowa        9/98 to 5/99
Corporate Website Developer - Internship

Developed and maintained the corporate web presence. Redesigned the company’s interactive website for children. Developed web pages using HTML, JavaScript, Director, and Flash. Designed graphics using PhotoShop, Illustrator, and Imageready. Produced on-line interactive media using Macromedia Director and Flash. Provided HTML authoring, image scanning, and editing. Analyzed web traffic reports to track customer origins in relationship to published ads. Organized active consumer participation in site content development.

Wayne State, Nebraska State University System     9/98 to 5/99
Computer Science Department., Network Administrator

Developed and maintained campus-wide Macintosh LAN. Worked as a Network Administrator for student Macintosh networks. Researched and implemented new graphic design software packages. Provided network management via At Ease for workgroups and Appleshare IP. Researched and implemented hardware/software maintenance solutions. Designed and maintained web server infrastructure.

Education

Stanford University, Palo Alto, California
School of Engineering
Advanced Project Management Program

IBM Executive Development Center, Armonk, New York
Basic Blue
IBM Executive Management Development Program

Wayne State, Nebraska State University System
BS, Communications, Emphasis in UI Design and Marketing Business Minor
Magna Cum Laude Honors

Buena Vista University, Storm Lake, Iowa
Graphic Communications Program
Honors Student

Patents

Techniques for transmitting personal data and metadata among computing devices
United States Patent Application: 20060221190